{"product_id":"the-fundamentals-of-business-to-business-sales-marketing","title":"The Fundamentals of Business-to-Business Sales \u0026 Marketing","description":"B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales \u0026amp; Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.\nCovering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.\u003cbr\u003eASIN: 0071408797\u003cbr\u003eVSKU: DBV.0071408797.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Coe, John\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41645423263802,"sku":"DBV.0071408797.G","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0071408797-0.jpg?v=1789189035","url":"https:\/\/shop.dreambooksco.com\/products\/the-fundamentals-of-business-to-business-sales-marketing","provider":"Dream Books Co.","version":"1.0","type":"link"}