{"product_id":"the-gen-savvy-financial-advisor-advising-the-generations-in-the-new-age-of-uncertainty","title":"The Gen-Savvy Financial Advisor: Advising the Generations in the New Age of Uncertainty","description":"There have been big changes in consumers' buying habits, and financial services are no exception, says Cam Marston, a world-renowned expert on generational issues in the marketplace.\nUnderstanding clients' age-based points of view is an indispensable soft skill that you can use to establish connections and make sales.\nNew attitudes about investing break down along generational lines and this book is the definitive guide to tailoring financial services and building relationships with clients based on these new generation-specific expectations and experiences. Whole chapters are devoted to each of the four generations - Matures, Baby Boomers, Generation Xers, and Millennials - and their unique approaches to finance and investing. Marston offers detailed guidelines and an arsenal of proven techniques to help the advisor best serve investors of all ages.\nThrough this book, Marston conveys the changing demographics and shifting experiences that are giving many financial advisors anxiety they haven't felt since the Great Recession. But he also shares a path forward.\u003cbr\u003eASIN: 0998262706\u003cbr\u003eVSKU: DBV.0998262706.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Marston, Cam\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41444881760314,"sku":"DBV.0998262706.A","price":4.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0998262706-0.jpg?v=1780682720","url":"https:\/\/shop.dreambooksco.com\/products\/the-gen-savvy-financial-advisor-advising-the-generations-in-the-new-age-of-uncertainty","provider":"Dream Books Co.","version":"1.0","type":"link"}