{"product_id":"the-halo-effect-and-the-eight-other-business-delusions-that-deceive-managers-a-must-read-guide-for-managers","title":"The Halo Effect: . . . and the Eight Other Business Delusions That Deceive Managers (A Must-Read Guide for Managers)","description":"With two new chapters and a new preface, the award-winning book The Halo Effect continues to unmask the delusions found in the corporate world and provides a sharp understanding of what drives business success and failure.\n\nToo many of today’s most prominent management gurus make steel-clad guarantees based on claims of irrefutable research, promising to reveal the secrets of why one company fails and another succeeds, and how you can become the latter. Combining equal measures of solemn-faced hype and a wide range of popular business delusions, statistical and otherwise, these self-styled experts cloud our ability to think critically about the nature of success.\n\nCentral among these delusions is the Halo Effect—the tendency to focus on the high financial performance of a successful company and then spread its golden glow to all its attributes—clear strategy, strong values, brilliant leadership, and outstanding execution. But should the same company’s sales head south, the very same attributes are universally derided—suddenly the strategy was wrong, the culture was complacent, and the leader became arrogant.\n\nThe Halo Effect not only identifies these delusions that keep us from understanding business performance, but also suggests a more accurate way to think about leading a company. This approach—focusing on strategic choice and execution, while recognizing the inherent riskiness of both—clarifies the priorities that managers face.\n\nBrilliant and unconventional, irreverent and witty, The Halo Effect is essential reading for anyone wanting to separate fact from fiction in the world of business.\u003cbr\u003eASIN: 1476784035\u003cbr\u003eVSKU: DBV.1476784035.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Rosenzweig, Phil\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41460992606266,"sku":"DBV.1476784035.G","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1476784035-0.jpg?v=1781203232","url":"https:\/\/shop.dreambooksco.com\/products\/the-halo-effect-and-the-eight-other-business-delusions-that-deceive-managers-a-must-read-guide-for-managers","provider":"Dream Books Co.","version":"1.0","type":"link"}