{"product_id":"the-innovators-dilemma-the-revolutionary-book-that-will-change-the-way-you-do-business-collins-business-essentials","title":"The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)","description":"In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate.\nFocusing on \"disruptive technology\" -- the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example -- Christensen shows why most companies miss \"the next great wave.\" Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation.\nFind out: When it is right not to listen to customers. When to invest in developing lower-performance products that promise lower margins. When to pursue small markets at the expense of seemingly larger and more lucrative ones.\nSharp, cogent, and provocative, The Innovator's Dilemma is one of the most talked-about books of our time -- and one no savvy manager or entrepreneur should be without.\u003cbr\u003eASIN: 0060521996\u003cbr\u003eVSKU: DBV.0060521996.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Clayton M. Christensen\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41447089504314,"sku":"DBV.0060521996.G","price":4.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0060521996-0.jpg?v=1780722842","url":"https:\/\/shop.dreambooksco.com\/products\/the-innovators-dilemma-the-revolutionary-book-that-will-change-the-way-you-do-business-collins-business-essentials","provider":"Dream Books Co.","version":"1.0","type":"link"}