{"product_id":"the-league-how-five-rivals-created-the-nfl-and-launched-a-sports-empire-1","title":"The League: How Five Rivals Created the NFL and Launched a Sports Empire","description":"The “deeply researched, surprise-on-every-page, and altogether marvelous” (Weekly Standard) tale of the five owners who shepherded the NFL through its tumultuous early decades and built the most popular sport in America\n\nThe National Football League is a towering, distinctly American colossus spewing out $14 billion in annual revenue. But it was not always a success. In The League, John Eisenberg focuses on the pioneering sportsmen who kept the league alive in the 1920s, 1930s, and 1940s, when its challenges were many and its survival was not guaranteed. At the time, college football, baseball, boxing, and horseracing dominated America's sports scene. Art Rooney, George Halas, Tim Mara, George Preston Marshall, and Bert Bell believed in pro football when few others did and ultimately succeeded only because at critical junctures each sacrificed the short-term success of his team for the longer-term good of the league.\n\nAt once a history of a sport and a remarkable story of business ingenuity, The League is an essential read for any fan of our true national pastime.\u003cbr\u003eASIN: 1541618645\u003cbr\u003eVSKU: DBV.1541618645.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Eisenberg, John\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Pages are clean with no markings. May show minor signs of wear or cosmetic defects  marks, cuts, bends, or scuffs  on the cover, spine, pages, or dust jacket. May have remainder marks on edges.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41449771270202,"sku":"DBV.1541618645.VG","price":5.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1541618645-0_6f612a2b-c32f-48bc-9477-27f31f6ac1b2.jpg?v=1780897950","url":"https:\/\/shop.dreambooksco.com\/products\/the-league-how-five-rivals-created-the-nfl-and-launched-a-sports-empire-1","provider":"Dream Books Co.","version":"1.0","type":"link"}