{"product_id":"the-luxury-strategy-break-the-rules-of-marketing-to-build-luxury-brands","title":"The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands","description":"Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like \"mass-luxury,\" \"new luxury\" and \"hyper luxury\" attempt to qualify luxury. But if everything is luxury then surely the term itself has no meaning! There is confusion today about what really makes a luxury product, a luxury brand or a luxury company.\n\nThe Luxury Strategy analyzes in depth the essence of luxury, highlights its managerial implications and rationalizes the highly original methods – often very far from the usual marketing strategies – used to transform small family businesses such as Ferrari, BMW, Louis Vuitton, Cartier, Chanel, Armani or Ralph Lauren into worldwide successes.\n\nThe Luxury Strategy clarifies the difference between \"premium,\" \"fashion,\" and \"luxury,\" and sets out the counter-intuitive rules for successfully marketing luxury goods and services.\n\nLuxury experts Jean-Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level, including human resources and financial management.\n\nFinally, The Luxury Strategy unveils how in any market, including B to B, a company can learn from luxury strategies to differentiate itself profitably.\u003cbr\u003eASIN: 0749454776\u003cbr\u003eVSKU: DBV.0749454776.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Kapferer, Jean-Noël|Bastien, Vincent\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41589181677626,"sku":"DBV.0749454776.G","price":36.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0749454776-0.jpg?v=1786503427","url":"https:\/\/shop.dreambooksco.com\/products\/the-luxury-strategy-break-the-rules-of-marketing-to-build-luxury-brands","provider":"Dream Books Co.","version":"1.0","type":"link"}