{"product_id":"the-new-power-base-selling-master-the-politics-create-unexpected-value-and-higher-margins-and-outsmart-the-competition-1","title":"The New Power Base Selling: Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition","description":"An updated and revised version of the business classic Power Base Selling\nPower Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or \"Foxes\" is taken to a new level. The New Power Base Selling offers an updated and more in-depth edition of the original classic with an empirically based breakthrough to significantly increasing sales performance. It explains how competitive selling is as much a matter of politics, customer value, and strategy as it is a management science.\nBased on data from one of the most comprehensive sales surveys in the sales training industry, along with over 50,000 deal reviews, The New Power Base Selling will help salespeople quickly outfox the competition, impress customers with unexpected value, and achieve new levels of professional success. Create Demand, as well as competitively Service Demand Quickly leverage \"Situational Power Bases\" to drive up win rates Provide customers with value that advances their critical business initiatives Effectively use LinkedIn, Facebook, Twitter, and other social tools in a sales campaign Increase customer satisfaction and competitive differentiation\nSee measurable gains and exceed quota when you leverage customer politics, value, and competitive strategy.\u003cbr\u003eASIN: 1118206673\u003cbr\u003eVSKU: DBV.1118206673.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Holden, Jim|Kubacki, Ryan\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41511228997690,"sku":"DBV.1118206673.A","price":7.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1118206673-0_7ef64ca4-d0c2-468c-b63a-68825e466585.jpg?v=1783472927","url":"https:\/\/shop.dreambooksco.com\/products\/the-new-power-base-selling-master-the-politics-create-unexpected-value-and-higher-margins-and-outsmart-the-competition-1","provider":"Dream Books Co.","version":"1.0","type":"link"}