{"product_id":"the-only-sales-guide-youll-ever-need","title":"The Only Sales Guide You'll Ever Need","description":"The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.\n\nAnthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom.\n\nOnce he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best?\n\nThe answer is simple: it’s not about the market, the product, or the competition—it’s all about the seller. And consequently, any salesperson can sell more and better, all the time.\n\nOver twenty-five years, Iannarino has boiled down everything he's learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions, including...\n\n·Self-discipline: How to keep your commitments to yourself and others.\n·Accountability: How to own the outcomes you sell.\n·Competitiveness: How to embrace competition rather than let it intimidate you.\n·Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions.\n·Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and you're their guide.\n·Diagnosing: How to look below the surface to figure out someone else's real challenges and needs.\n\nOnce you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier. Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work.\u003cbr\u003eASIN: 0735211671\u003cbr\u003eVSKU: DBV.0735211671.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Iannarino, Anthony\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41460870742074,"sku":"DBV.0735211671.G","price":7.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0735211671-0.jpg?v=1781201874","url":"https:\/\/shop.dreambooksco.com\/products\/the-only-sales-guide-youll-ever-need","provider":"Dream Books Co.","version":"1.0","type":"link"}