{"product_id":"the-political-speechwriters-companion-a-guide-for-writers-and-speakers","title":"The Political Speechwriter's Companion: A Guide for Writers and Speakers","description":"Other guides on public speaking focus on how to convey knowledge or understanding. While it is useful to master such informative speech, other goals and strategies are essential for a politician: publicity, for one. To communicate optimism, to rely on material written by others, to speak repeatedly, day in and day out. Above all, politicians need to persuade their audiences. They can use facts or appeal to values, but in the end, they must urge action. Politicians are advocates.\nRobert Lehrman, former speechwriter for Vice President Al Gore, offers both speakers and writers the LAWS of political speech. He explains how speakers can deliver:\n• Language the audience will understand and remember,\n• Anecdotes that make listeners laugh and cry,\n• Wit that pokes fun at opponents but also shows their own lighter side, and\n• Support in the way of statistics, examples, and testimony.\nWith how-to guidance in each chapter―including annotated speeches―Lehrman shows how to apply the LAWS at every step, even providing an entire chapter on delivery. Lehrman also opens up his Rolodex to readers, interviewing speechwriting luminaries who offer up their best advice in a \"Behind the Scenes\" feature. \"As Delivered\" boxes point to Web links for watching notable speeches, while a handy \"Speechwriter’s Checklist\" concludes every chapter.\u003cbr\u003eASIN: 1604265493\u003cbr\u003eVSKU: DBV.1604265493.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Robert Lehrman\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41435152810042,"sku":"DBV.1604265493.A","price":24.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1604265493-0.jpg?v=1779989634","url":"https:\/\/shop.dreambooksco.com\/products\/the-political-speechwriters-companion-a-guide-for-writers-and-speakers","provider":"Dream Books Co.","version":"1.0","type":"link"}