{"product_id":"the-product-managers-handbook-4-e","title":"The Product Manager's Handbook 4\/E","description":"The essential guide to seamless product management for today's fluid, unpredictable business world\n\nLong considered the most useful and insightful guide of its kind, The Product Manager's Handbook, now in its 4th edition, gives you the edge in today's challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques, leadership and business competencies and life-cycle management.\nThis indispensable resource for those managing non-software offerings (capital goods, consumer products, medical equipment, services, etc.) provides tools to help product managers get started. And it can help experienced product managers by reminding them about the basics.\n\nThe Product Manager's Handbook shows you how to integrate your organization's disparate segments into a cooperative, results-focused unit that produces satisfying products―from initial design through the post-purchase experience. If your job is to create and commercialize products, it provides the information you need to:\nBalance breakthroughs and line extensions Create business cases―including competitive assessment, market requirements, and risk reduction Conduct gate reviews and beta testing and manage scope creep Get everything in order for a smooth product launch For those who manage existing lines, this guide provides:\nSpecific tips for each of the 4Rs of product life-cycle management Brand guidelines Approaches to customer message management Advice on working with sales and the channel Clear, easy-to-read charts show you how to manage each crucial step from conception to completion, and practical checklists help you evaluate progress at every stage. Interviews with seasoned product management consultants and organizational managers as well as top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more.\n\nThe Product Manager's Handbook examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products―and beat the competition at every turn.\u003cbr\u003eASIN: 0071772987\u003cbr\u003eVSKU: DBV.0071772987.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Gorchels, Linda\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41438546755642,"sku":"DBV.0071772987.A","price":6.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0071772987-0.jpg?v=1780162725","url":"https:\/\/shop.dreambooksco.com\/products\/the-product-managers-handbook-4-e","provider":"Dream Books Co.","version":"1.0","type":"link"}