{"product_id":"the-storytellers-advantage-how-powerful-narratives-make-businesses-thrive","title":"The Storyteller's Advantage: How Powerful Narratives Make Businesses Thrive","description":"A practical guide to unlocking the secrets of great storytelling that will give any business leader an edge against the competition\n\nWinner of the Porchlight Business Book Award for Innovation \u0026amp; Creativity\n\nFor decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today’s ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a competitive advantage—it’s a requirement.\n\nIn The Storyteller's Advantage, investor, startup advisor, and former business journalist Christina Farr reveals the secrets of business leaders who inspire, entertain, and empathize through the art of storytelling. Farr offers an inside look at the greatest storytelling CEOs, whose narrative abilities enable them to raise more capital, retain more talent, and make their brands more memorable. With empirical research and candid commentary, Farr explores how these leaders developed their stories, breaks down the narratives that are resonating in today’s workplaces, and shares practical advice on how to deliver the most compelling message.\n\nPractical and approachable, The Storyteller’s Advantage will help any business leader to tap into their ultimate superpower—telling a great story.\u003cbr\u003eASIN: 1541704274\u003cbr\u003eVSKU: DBV.1541704274.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Farr, Christina\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Pages are clean with no markings. May show minor signs of wear or cosmetic defects  marks, cuts, bends, or scuffs  on the cover, spine, pages, or dust jacket. May have remainder marks on edges.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41517242875962,"sku":"DBV.1541704274.VG","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1541704274-0.jpg?v=1783828724","url":"https:\/\/shop.dreambooksco.com\/products\/the-storytellers-advantage-how-powerful-narratives-make-businesses-thrive","provider":"Dream Books Co.","version":"1.0","type":"link"}