{"product_id":"the-strategy-and-tactics-of-pricing-a-guide-to-profitable-decision-making","title":"The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making","description":"Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.\u003cbr\u003eASIN: 013026248X\u003cbr\u003eVSKU: DBV.013026248X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Nagle, Thomas\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41445979553850,"sku":"DBV.013026248X.G","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/013026248X-0.jpg?v=1780696256","url":"https:\/\/shop.dreambooksco.com\/products\/the-strategy-and-tactics-of-pricing-a-guide-to-profitable-decision-making","provider":"Dream Books Co.","version":"1.0","type":"link"}