{"product_id":"the-ultimate-sales-letter-4th-edition-attract-new-customers-boost-your-sales","title":"The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales.","description":"Write Well to Sell Big!\n\nIn the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.\n\nAmong other things, he provides:\nCompletely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics\nKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.\u003cbr\u003eASIN: 1440511411\u003cbr\u003eVSKU: DBV.1440511411.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Kennedy, Dan S\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41510912884794,"sku":"DBV.1440511411.G","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1440511411-0.jpg?v=1783459137","url":"https:\/\/shop.dreambooksco.com\/products\/the-ultimate-sales-letter-4th-edition-attract-new-customers-boost-your-sales","provider":"Dream Books Co.","version":"1.0","type":"link"}