{"product_id":"the-why-is-everything-a-story-of-football-rivalry-and-revolution","title":"The Why Is Everything: A Story of Football, Rivalry, and Revolution","description":"From an award-winning journalist, the inside story of the brilliant, hypercompetitive young coaches who threw out decades of received wisdom to fundamentally remake America’s most popular sport.\nWhen Kyle Shanahan became the NFL’s youngest offensive coordinator in 2008, he had one prevailing rule: Tell me the why. If a colleague couldn’t justify his position by providing the unassailable reasoning behind it, he was told to get the hell out of Shanahan’s office. Shanahan and the members of his coaching tree―including Sean McVay, Mike McDaniel, Raheem Morris, and Matt LaFleur―came up in a sport where innovation was the exception, not the rule. There had been brilliant football minds before, from Paul Brown to Bill Walsh to Bill Belichick. But for the most part, coaches learned a particular system and stuck to it no matter what―no matter the players on their team, no matter what the opponent might do.\nThis group of young coaches would change all that. The Why Is Everything is the story of old dogmas falling before astonishingly creative new strategies and game plans. Drawing on unmatched access across the league, longtime NFL reporter Mike Silver takes us into the key moments in this still-unfolding revolution, from the education of Mike Shanahan, Kyle’s father and a two-time Super Bowl champion, in the 1980s; to the Washington Redskins’ football laboratory in the early 2010s, where the coaches first worked together, shocking the league with their cutting-edge scheme for rookie quarterback Robert Griffin III; to McVay’s Super Bowl victory in 2022 and Kyle Shanahan’s Super Bowl agony in 2019 and 2024.\nLess than a decade after their emergence, these men are the stars of their profession and have helped propel the NFL to new heights of viewership and drama. With The Why Is Everything, Silver reveals how it all happened, and in the process gives us a timeless account of friendship, rivalry, and the never-ending pursuit of perfection. 4 black-and-white illustrations\u003cbr\u003eASIN: 1324093609\u003cbr\u003eVSKU: DBV.1324093609.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Silver, Michael\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41658254917690,"sku":"DBV.1324093609.G","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1324093609-0.jpg?v=1789621720","url":"https:\/\/shop.dreambooksco.com\/products\/the-why-is-everything-a-story-of-football-rivalry-and-revolution","provider":"Dream Books Co.","version":"1.0","type":"link"}