{"product_id":"think-like-your-customer-a-winning-strategy-to-maximize-sales-by-understanding-and-influencing-how-and-why-your-customers-buy-a-winning-strategy-to-influencing-how-and-why-your-customers-buy","title":"Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy: A Winning Strategy to ... Influencing How and Why Your Customers Buy","description":"How to capture customers by learning to think the way they do\nThe most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers \"just don't understand our business.\" In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.\nDrawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.\nIn addition, you receive: Solid marketing insights delivered in a fun, breezy style by a top corporate consultant and seminar leader Expert tips on how to maximize the value and profitability of relationships with corporate clients and customers\u003cbr\u003eASIN: 0071441883\u003cbr\u003eVSKU: DBV.0071441883.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Stinnett, Bill\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41448820998202,"sku":"DBV.0071441883.A","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0071441883-0.jpg?v=1780869127","url":"https:\/\/shop.dreambooksco.com\/products\/think-like-your-customer-a-winning-strategy-to-maximize-sales-by-understanding-and-influencing-how-and-why-your-customers-buy-a-winning-strategy-to-influencing-how-and-why-your-customers-buy","provider":"Dream Books Co.","version":"1.0","type":"link"}