{"product_id":"tiktok-creativity-and-culture-in-short-video-digital-media-and-society","title":"TikTok: Creativity and Culture in Short Video (Digital Media and Society)","description":"Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry.\nIn the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikström provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms.\nThis timely book is essential reading for students and scholars in media and communication studies and for anyone who has been captivated by the global growth of TikTok and short video.\u003cbr\u003eASIN: 1509548939\u003cbr\u003eVSKU: DBV.1509548939.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Kaye, D. Bondy Valdovinos|Wikstrom, Patrik|Zeng, Jing\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41509376884794,"sku":"DBV.1509548939.G","price":13.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1509548939-0.jpg?v=1783400516","url":"https:\/\/shop.dreambooksco.com\/products\/tiktok-creativity-and-culture-in-short-video-digital-media-and-society","provider":"Dream Books Co.","version":"1.0","type":"link"}