{"product_id":"triggers-30-sales-tools-you-can-use-to-control-the-mind-of-your-prospect-to-motivate-influence-and-persuade","title":"Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade.","description":"Joseph Sugarman, recognized as one of the nation’s top copywriters, marketers and catalog pioneers, has sold millions of dollars’ worth of products through the power of his pen. In Triggers, Sugarman takes the principles he learned from direct marketing and applies them to the field of personal selling with 30 powerful techniques he calls “psychological triggers.”\nPsychological triggers effectively influence, motivate and persuade a prospect to make a positive buying decision. By learning just a few of these triggers, any sales or marketing person can literally control the minds of his or her prospects and make a dramatic difference in sales success.\nWhether it be selling in person, convincing a friend to do something you want them to do, or creating advertising that sells, knowledge of these psychological triggers is essential to compete in a global business environment.\nMany of the triggers may surprise you because they are not obvious and yet are highly effective. Others are obvious but are applied in unique and different ways. Simply understanding these principles can trigger positive responses to any sales message, regardless of the form. This invaluable book offers subtle but powerful tips for any salesperson, advertising executive or marketer.\nIn each chapter Sugarman, who is a master storyteller, uses his legendary writing skills to make each lesson entertaining and memorable. He cites examples like the time he burned down a garage to illustrate a point, or the sign he created that almost got him kicked out of the Army. You’ll remember these examples long after you read them – all of them proving valuable points that can only come from personal experience.\nGet the tools you’ll need to grow and prosper and become a master salesperson with the help of this book.\u003cbr\u003eASIN: 1891686038\u003cbr\u003eVSKU: DBV.1891686038.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Sugarman, Joseph\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41504375636026,"sku":"DBV.1891686038.G","price":6.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1891686038-0.jpg?v=1783104440","url":"https:\/\/shop.dreambooksco.com\/products\/triggers-30-sales-tools-you-can-use-to-control-the-mind-of-your-prospect-to-motivate-influence-and-persuade","provider":"Dream Books Co.","version":"1.0","type":"link"}