Understanding Media: The Extensions of Man
$17.10
/
1 in stock
Pickup available at Bookstore (Hours: Open Everyday, 8 am to 4 pm)
Usually ready in 24 hours
About this item
The groundbreaking, seminal work that redefined the way we think about communication—and the then-emerging phenomenon of mass media.
Marshall McLuhan’s classic work Understanding Media was called “a timeless analysis of how language, speech, and technology shape human behavior in the era of mass communication” by the Wall Street Journal when it was first published in 1964. The book famously anticipated the impact of electronic media and the internet on culture and society, and challenged our assumptions about how and what we communicate. It also coined the well-known phrases “the media is the message” and “the global village,” which described, respectively, the hierarchy of media and content and the shrinking of our world due to electronic media.
In this edition’s introduction, esteemed editor and writer Lewis Lapham reevaluated McLuhan’s work in the light of technological as well as political and social changes in the latter half of the twentieth century, showing why McLuhan’s theories enjoyed the critical influence that they did and how he became one of the prophetic voices of our time.
In an age of constant connectedness, it is all too easy to forget we did not always live our lives immersed in social media and push notifications. This book offers an invaluable glimpse at just how we got here.
ASIN: 0262631598
VSKU: DBV.0262631598.G
Condition: Good
Author/Artist:Marshall McLuhan|Lewis H. Lapham
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!
ASIN: 0262631598
VSKU: DBV.0262631598.G
Condition: Good
Author/Artist:Marshall McLuhan|Lewis H. Lapham
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!
Note on Condition
Most of the items in our store are used. The item's condition grade is indicated near the bottom of the product description. If you have any questions regarding specific details of an item, please contact us. We use the following rating scale:
Books:
- Used - Very Good: Item may have minor cosmetic defects (marks, wears, cuts, bends, crushes) on the cover, spine, pages or dust cover. Shrink wrap, dust covers, or boxed set case may be missing. Item may contain remainder marks on outside edges, which should be noted in listing comments. Item may be missing bundled media.
- Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. Gently used ex-library books with library stickers and markings may be classified as good. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
- Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.
CDs/DVDs/Discs:
- Used - Good: Case may be damaged or come repackaged. Disc may have up to 1.5cm marking but is in great working condition.
- Used - Acceptable: A product with extensive external signs of wear, but is in great working condition. The case may be damaged. The cover art, liner, notes, or other inclusion may be marked, or one or all of these items may be missing.
Shipping & Returns
Shipping: Most orders are shipped within 2 business days.
Returns: We want you to be completely satisfied with your purchase. If you're not, you can return your order within 30 days of purchase for a refund.
Fast Shipping
Orders are typically processed and shipped within 2 days
Competitive Pricing
We've streamlined our processes to provide competitive prices on all our titles
Exceptional Customer Service
Our dedicated team is committed to providing outstanding customer support
