{"product_id":"universal-principles-of-design","title":"Universal Principles of Design","description":"Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now.\nUniversal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80\/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.\nThis landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.\u003cbr\u003eASIN: 1592530079\u003cbr\u003eVSKU: DBV.1592530079.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Lidwell, William|Holden, Kritina|Butler, Jill\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41561408372794,"sku":"DBV.1592530079.G","price":8.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1592530079-0.jpg?v=1785207578","url":"https:\/\/shop.dreambooksco.com\/products\/universal-principles-of-design","provider":"Dream Books Co.","version":"1.0","type":"link"}