{"product_id":"unselling-14-unconventional-principles-to-reduce-sales-anxiety-and-increase-sales","title":"(un)selling: 14 (un)conventional principles to reduce sales anxiety and increase sales","description":"“You are the gift. This breakthrough sales book reminds us that your customers need more humanity and less hustle.” Seth Godin, Author, This is Marketing\nBuyers are afraid of salespeople.\nSalespeople are afraid of other salespeople.\nWhat a mess.\nKevin Casey understands your sales anxiety.\nIn 2012, he was on the verge of closing the biggest sale of his life. Or so he thought… But when he accidentally pressed the “mute” button instead of hanging up, he heard the truth. The people who were singing his praises thirty seconds before were no trash-talking like a bunch of schoolyard bullies as they revealed their true intentions to pump Kevin for information and use it to save a few bucks with another agency. His heart sank as he realised the harsh truth:\nHe had wasted most of his sales life chasing lies, not leads.\nOver the next eight years, Kevin used that lesson as fuel to discover a better way to sell—without the hustle, grinding, nagging, chasing, and trickery.\nInside, Kevin unveils 14 (un)conventional principles that contradict traditional sales training and even your natural instincts.\nUsing the Zero Pressure Sales Sequence, you’ll embrace the art of the opposite to make selling more comfortable and predictable.\nIf this idea intrigues you, I invite you to set out on a journey where selling won’t seem like selling at all.\u003cbr\u003eASIN: 1739028813\u003cbr\u003eVSKU: DBV.1739028813.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Casey, Kevin\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41603603365946,"sku":"DBV.1739028813.A","price":15.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1739028813-0.jpg?v=1787194769","url":"https:\/\/shop.dreambooksco.com\/products\/unselling-14-unconventional-principles-to-reduce-sales-anxiety-and-increase-sales","provider":"Dream Books Co.","version":"1.0","type":"link"}