{"product_id":"value-proposition-design-how-to-create-products-and-services-customers-want-the-strategyzer-series-1","title":"Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)","description":"The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist\nValue Proposition Design helps you tackle the core challenge of every business ― creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.\n\nUsing the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.\n\nValue Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.\n\nIn addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.\n\nValue Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.\nValue Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.\"\u003cbr\u003eASIN: 1118968050\u003cbr\u003eVSKU: DBV.1118968050.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Osterwalder, Alexander|Pigneur, Yves|Bernarda, Gregory|Smith, Alan\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41302131769402,"sku":"DBV.1118968050.G","price":4.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1118968050-0_9d506544-787d-4b33-982b-9058d9f65591.jpg?v=1774286527","url":"https:\/\/shop.dreambooksco.com\/products\/value-proposition-design-how-to-create-products-and-services-customers-want-the-strategyzer-series-1","provider":"Dream Books Co.","version":"1.0","type":"link"}