What Clients Really Want (And The S**t That Drives Them Crazy): The Essential Insider's Guide for Advertising Agencies on How Account Management Can Create Great Client/Agency Relationships
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About this item
What Clients Really Want (And The S**t That Drives Them Crazy) is the essential insider’s guide for advertising agencies on how account management can create great client/agency relationships. The first book on client/agency relationships to be written an ex-client, this book gives a true insider’s guide as to how account management can stop client/agency relationships from breaking down and take those relationships from good to great. In this step-by-step guide you will discover: • What simple actions you can take today to generate great relationships with your clients. • How to gain a deeper understanding of the pressures your clients face and why this is so important. • Practical day-to-day advice on how to master positive relationship building behaviours. • The strong re-occurring themes that cause client relationships to fall apart and how you can avoid them by applying; o The 9 essential behaviours to prevent damage to the client/agency relationship. o The 5 essential behaviours to take your client/agency relationships from good to great. "This will be gold dust for client-servicing professionals… it's a great reminder of what you need to do to build a brilliant relationship with your clients and how to be a true partner. It’s so important that you get to know them and care for their business and this book shows you what you need to do." Rick Kumar, Owner & Director, Moda Consult (Specialist Recruitment for Creative Agencies)
ASIN: 099354312X
VSKU: DBV.099354312X.A
Condition: Acceptable
Author/Artist:Glenville, Chantell
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.
ASIN: 099354312X
VSKU: DBV.099354312X.A
Condition: Acceptable
Author/Artist:Glenville, Chantell
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.
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