{"product_id":"what-your-customer-wants-and-can-t-tell-you-unlocking-consumer-decisions-with-the-science-of-behavioral-economics-marketing-research","title":"What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)","description":"Use the Science of Behavioral Economics to Understand Why People Buy\n\n“The most important business book to come out in years.” –Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today\n2022 First Place Category Winner CIBA (Chanticleer International Book Awards)\n#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service\nWhat Your Customer Wants (And Can’t Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader.\nBehavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.\nDiscover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.\nDramatically improve your effectiveness as a leader and marketer with the practical tools in this book: Real-world examples that bring a concept to life and make it stick Ideas to help you with problem solving for your business Ways to hack your brain into coming up with innovative programs, products, and initiatives\n\nIf you liked marketing and business books like Nudge, Predictably Irrational, or This is Marketing by Seth Godin, you’ll love What Your Customer Wants (And Can’t Tell You).\u003cbr\u003eASIN: 1642505625\u003cbr\u003eVSKU: DBV.1642505625.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Palmer, Melina\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41602459664442,"sku":"DBV.1642505625.G","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1642505625-0.jpg?v=1787108700","url":"https:\/\/shop.dreambooksco.com\/products\/what-your-customer-wants-and-can-t-tell-you-unlocking-consumer-decisions-with-the-science-of-behavioral-economics-marketing-research","provider":"Dream Books Co.","version":"1.0","type":"link"}