{"product_id":"win-bigly-persuasion-in-a-world-where-facts-dont-matter-1","title":"Win Bigly: Persuasion in a World Where Facts Don't Matter","description":"The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind\n\nScott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.\n\nThe point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.\n\nThis revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.\u003cbr\u003eASIN: 0735219737\u003cbr\u003eVSKU: DBV.0735219737.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Adams, Scott\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41504469385274,"sku":"DBV.0735219737.G","price":7.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0735219737-0.jpg?v=1783112050","url":"https:\/\/shop.dreambooksco.com\/products\/win-bigly-persuasion-in-a-world-where-facts-dont-matter-1","provider":"Dream Books Co.","version":"1.0","type":"link"}