Writing for Busy Readers: Communicate More Effectively in the Real World
$7.49
/
1 in stock
Pickup available at Bookstore (Hours: Open Everyday, 8 am to 4 pm)
Usually ready in 24 hours
About this item
Writing well is for school. Writing effectively is for life.
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
Less is more Make reading easy Design for easy navigation Use enough formatting, but no more Tell readers why they should care Make responding easy Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.
When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.
ASIN: 0593187482
VSKU: DBV.0593187482.G
Condition: Good
Author/Artist:Rogers, Todd|Lasky-Fink, Jessica
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!
ASIN: 0593187482
VSKU: DBV.0593187482.G
Condition: Good
Author/Artist:Rogers, Todd|Lasky-Fink, Jessica
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!
Note on Condition
Most of the items in our store are used. The item's condition grade is indicated near the bottom of the product description. If you have any questions regarding specific details of an item, please contact us. We use the following rating scale:
Books:
- Used - Very Good: Item may have minor cosmetic defects (marks, wears, cuts, bends, crushes) on the cover, spine, pages or dust cover. Shrink wrap, dust covers, or boxed set case may be missing. Item may contain remainder marks on outside edges, which should be noted in listing comments. Item may be missing bundled media.
- Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. Gently used ex-library books with library stickers and markings may be classified as good. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
- Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.
CDs/DVDs/Discs:
- Used - Good: Case may be damaged or come repackaged. Disc may have up to 1.5cm marking but is in great working condition.
- Used - Acceptable: A product with extensive external signs of wear, but is in great working condition. The case may be damaged. The cover art, liner, notes, or other inclusion may be marked, or one or all of these items may be missing.
Shipping & Returns
Shipping: Most orders are shipped within 2 business days.
Returns: We want you to be completely satisfied with your purchase. If you're not, you can return your order within 30 days of purchase for a refund.
Fast Shipping
Orders are typically processed and shipped within 2 days
Competitive Pricing
We've streamlined our processes to provide competitive prices on all our titles
Exceptional Customer Service
Our dedicated team is committed to providing outstanding customer support
