{"product_id":"writing-for-busy-readers-communicate-more-effectively-in-the-real-world","title":"Writing for Busy Readers: Communicate More Effectively in the Real World","description":"Writing well is for school. Writing effectively is for life.\n\nTodd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:\nLess is more Make reading easy Design for easy navigation Use enough formatting, but no more Tell readers why they should care Make responding easy Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.\n\nWhen the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.\u003cbr\u003eASIN: 0593187482\u003cbr\u003eVSKU: DBV.0593187482.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Rogers, Todd|Lasky-Fink, Jessica\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41516366626874,"sku":"DBV.0593187482.G","price":7.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0593187482-0.jpg?v=1783731684","url":"https:\/\/shop.dreambooksco.com\/products\/writing-for-busy-readers-communicate-more-effectively-in-the-real-world","provider":"Dream Books Co.","version":"1.0","type":"link"}